We start by listening.
People come to us in complicated moments. We listen first—then work to offer a product that can genuinely help.
“Frontlands exists because I saw how often mineral owners were forced to sell and knew there had to be a better option.”
From the beginning, customer stories have shaped how we think and build. Years before Frontlands was even an idea, I kept hearing the same story: mineral owners forced to sell pieces (or all) of their rights to cover unexpected expenses.
One conversation in particular stayed with me. A friend told me about a customer who had to sell small portions of his minerals year after year to pay unplanned medical bills. They knew it wasn't the best financial decision, but they didn't have a choice.
That story became the turning point. I wanted to create a better solution for mineral owners in a tough spot—one that didn't require selling.
If you have income-producing mineral rights, and need access to cash (whether the need is small or large), our team would love to talk. I'm confident we can help.
Brandon Cotter
Founder & CEO
Our core values
At Frontlands, our values aren’t slogans. They show up in our decisions, our conversations, and the way we show up for the people we serve.
We listen first, taking the time to understand each person’s unique situation. Financial decisions are deeply personal—and we're grateful to be building a company with empathy at the forefront.
"Not my problem” has no place here. We step in, follow through, and focus on what moves things forward. We think and act like your story and financial situation is our own,.
We pay close attention to the big things and the small things. From technology to service, we aim to make every single experience seamless, thoughtful, and 100% human.
We aim high without ego. We challenge ideas with respect, learn from mistakes, and keep raising the bar together. We believe strong relationships—with teammates, partners, and customers—are built on trust, honesty, and consistent follow-through.
Our leadership team
